We are an independent PR agency that helps companies, organizations, products and services become more interesting to people.
  • New Client:
    After a pitch win we will start working with Hilliard’s Beer from Seattle. The assignment is to launch Hilliard’s in Sweden. More info and activities to come!

  • We are Norrlands Guld’s new digital agency.
    The past year FLB has worked as Norrlands Guld's PR agency. From 2015 our responsibilities will also include all digital strategy, production and activation. Thanks for the opportunity Spendrups!

  • Happy, happy fun! We are nominated together with Norrlands Guld in SPINN. Cross your fingers friends.

  • Our own Björn Lundevall have had the pleasure to design the cookbook of the year, "Chez Bettys Provence". More info about the book here.

  • 600 Watts JBL speakers, music via Bluetooth, over 75 beers where ever you go this summer. Say hello to Norrlands Gulds latest collaboration with JamCooler.

  • There's a story behind every song, and in this case - a place. We helped Alan Atkisson create a digital context for his music. Read more here.

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  • Today Miss Clara opens for the public, so why not rent a room for the weekend or have drink or two at the bar. Read more here.

  • Home sweet home! Finally we have moved in to our new office.

  • We are working on completing our new office. From April 1st you'll find us at Surbrunnsgatan 55.


By combining a classic approach to newsworthiness with modern tools and creative executions we always strive to create attention-earning and sharable stories. 

Some of our clients the past year include Spendrups, IKEA, SKL, ATG, Nobis, Betonggruvan, Åkestam Holst & Starcom. Below you will find some of our recent work.

Miss Clara Hotel

During 2014 we worked with the Nobis Group to launch a brand new hotel in Stockholm. When the year is summarized Miss Clara Hotel has made Wallpapers shortlist of the Best Urban Hotels 2014 and also been listed as one of the world’s best new hotel’s by Condé Nast Traveler and Vogue.
Book your stay here.

Norrlands Guld

Responsible for the consumer dialogue, social media and PR activities for one of Sweden's largest and proudest beer brands. Focus is working with a PR mindset across disciplines to fuel the potential of all communication activities carried out. Cases and great figures TBA.


Betonggruvan is the most charming of shops filled with durable, well-designed objects and furniture. Whether hand-built by owner Josefine Halfwordson or sourced from cities around the world, everything at Betonggruvan is meant to make your home a happier place. FLB Europa has been working with graphic design and art direction for Betonggruvan since its inception in 2012.

IKEA Metod

World premiere launch of IKEA's new kitchen system METOD. Concept development with Åkestam Holst. PR strategy, content creation & roll out. The brand tracking shows a 3% increase in preference for IKEA's kitchens after the PR-launch. Sales increased by 9.4% during the first month in stores.

Nationella Strokekampanjen

Concept Development with lead agency Starcom. PR strategy, tactics, content creation & roll out. The results show that 85 million SEK are saved in public costs, but most importantly, an increasing number of stroke victims can now receive treatment in time thanks to people around them recognizing the symptoms. Awarded best global stroke campaign on World Stroke Day Award 2014.